Bumble Bee partners with fitness expert, rapper


SeafoodSource staff

Published on
January 27, 2014

U.S. tuna giant Bumble Bee Foods is re-introducing two “heritage” products, complete with throwback labeling, similar to the original 1950s products.

The products, 7-ounce cans of solid white and solid light tuna in water that are “geared to remind Boomers of simplier times and reintroduce Bumble Bee to younger audiences on the hunt for clean, simple, convenient and affordable foods.”

To promote the Heritage Pack, Bumble Bee has launched a range of social and online campaigns, including partnering with fitness expert Richard Simmons and rapper LL Cool J.

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