Captain D’s expects to grow in 2011
Captain D’s Seafood Kitchen on Wednesday said it plans to continue to grow next year.
The quick-service seafood chain now operates 535 restaurants in 25 states and at military bases worldwide. In 2011, growth will be two-fold — expanding its customer base and signing on new franchisees, according to Captain D’s CEO Phil Greifeld, who was named to the position in August. (Greifeld did not specify how many restaurants Captain D’s plans to open next year.)
“Our brand’s continued growth relies directly on the satisfaction of our customers, while our customer’s satisfaction relies on the fresh, wholesome, tasteful product we deliver,” said Greifeld. “Quality is vital to our brand’s success, as our stringent controls protect both the quality and safety of our seafood.”
Nashville, Tenn.-based Captain D’s said it also plans to improve its menu in 2011, as it continues to offer a greater variety of seafood items. The chain also plans to emphasize health.
“In the new year, we will add more healthful, fresh products to our menu to meet the demands of our customer base,” said Greifeld. “We are the trendsetters in seafood QSR brands and will continue to be the leaders in product development, food safety and preparation. Those qualities will help us continue our growth.”
In May, Sun Capital Partners, a Boca Raton, Fla.-based private investment firm, acquired the 41-year-old brand from Sagittarius Brands for an undisclosed sum.All Foodservice & Retail stories >