After nearly 50 years on the menu, the Golden Gate Hotel and Casino in Las Vegas finally raised the price on its popular 99-cent shrimp cocktail special.
The appetizer's price is now $1.99, the Las Vegas Review-Journal reported on Sunday.
"It's certainly not a gasoline-type gouging we're going for here," said Scott DeAngelo, hotel VP of gaming and marketing. "It remains a good value and it remains damn good."
Food and Beverage Director Michael Storm attributed the cost increase at Las Vegas' oldest hotel-casino on the rising cost of coldwater shrimp.
Since the 99-cent item was placed on the menu in 1959, the casino has sold more than 30 million shrimp cocktails.
