Trident Seafoods is partnering with celebrity chef Nancy Fuller to be the official brand ambassador for its Louis Kemp Crab Delights surimi line.
This summer and throughout 2019, Fuller, who stars on “Farmhouse Rules” on the Food Network, will appear in advertising and promotional campaigns for Louis Kemp.
“This family business has the values, integrity and quality of what I believe in. Louis Kemp Crab Delights is a product designed with nutrition as well as versatility in mind, and appeals to many people, in many great tasting recipes – some of which I have been making for years,” Fuller said in a Trident press release. “I’m proud to be a spokesperson for this great brand made with Wild Alaska Pollock, which is the most sustainable fish on the planet."
Fuller’s cookbook, Farmhouse Rules, has made numerous best-selling lists.
“Nancy is our kind of person – she is genuine and authentic, and embodies the spirit of our Louis Kemp brand,” Mike Campanile, senior marketing manager of consumer brands at Trident, said. “We are elated to welcome Nancy to the Trident family, and look forward to her helping bring recipe innovation and creativity – as well as new consumers – to the surimi seafood category.”
Photo courtesy of Trident Seafoods.
