Following the success of its Traditional Salmon Caviar in recent years, Monroe, Washington, U.S.A.-based seafood brand Echo Falls Seafoods is offering a sneak peak of its new Wasabi Salmon Caviar at the 2025 Seafood Expo North America (SENA), which is set to take place in Boston, Massachusetts, U.S.A., from 16 to 18 March.
Echo Falls, which Ocean Beauty Seafoods rebranded as a standalone company last fall, will also give SENA attendees a sneak peak of other new products in development, as well as display its Oak-Smoked Yellowfin Tuna, launched last year, and its range of smoked fish and Salmon Nuggets at Booth #1205.
The company made the move to develop a new caviar flavor because there is growing interest in caviar, especially among younger consumers, Echo Falls VP of Sales and Marketing Ron Christianson told SeafoodSource.
“Our existing Traditional Salmon Caviar has seen a healthy amount of growth in the last five years, and we’re seeing a rising interest from younger consumers in caviar in general,” he said.
Wasabi is a “fresh flavor,” according to Christianson, and its natural kick is complementary to the briny taste of wild salmon caviar.
"Since salmon caviar is popularly used in a variety of Japanese-inspired recipes, such as poke bowls, the wasabi flavor is exceptionally well-suited as an ingredient or garnish,” he added.
The caviar tins sport new …
