Exclusive: SeaPak and Budweiser launch beer battered shrimp, fish line

Published on
March 1, 2019

United States frozen food supplier SeaPak Shrimp and Seafood Co. and Anheuser-Busch-owned brewing company Budweiser have joined forces to launch a new line of sustainable seafood products.

The first three items from the line – SeaPak Budweiser Beer Battered Shrimp, SeaPak Budweiser Beer Battered Cod, and SeaPak Budweiser Beer Battered Crab Poppers – are already in grocery stores and mass merchant stores across the United States, including Walmart and Kroger.

The products boast a “one-of-a-kind recipe for a better batch of beer batter, designed with seafood and lager enthusiasts in-mind,” SeaPak said in a press release. 

“We, along with Budweiser, take great pride in our commitment to creating memorable experiences for food and beverage lovers alike,” said Kristen Beadon, director of marketing for SeaPak. “The famous Budweiser lager beer taste is a natural fit with SeaPak’s tradition of high-quality, great-tasting seafood,” she added.  

SeaPak and Budweiser also have a mutual commitment to sustainability, according to Beadon.

The Beer Battered Shrimp are Best Aquaculture Practices (BAP) certified, while the Beer Battered Cod comes from a fishery that has been independently certified to Marine Stewardship Council standards for a well-managed and sustainable wild fishery.

The Beer Battered Crab Poppers are made using wild-caught blue swimming crab and are certified for sustainability by the National Fisheries Institute’s Crab Council, according to SeaPak.

Through its “2025 Sustainability Goals” initiative, Anheuser-Busch is connecting thousands of farmers to technologies and skills. The initiative aims to ensure water access and quality in high-stress communities by partnering with suppliers to increase recycling content, and adding renewable electricity capacity to regional grids.

The 16-ounce SeaPak Budweiser Beer Battered Shrimp is accompanied by a Tangy Citrus Sauce and is priced at a suggested USD 10.30 (EUR 9.05). The 9-ounce SeaPak Budweiser Beer Battered Shrimp, 12.5-ounce SeaPak Budweiser Beer Battered Cod, and the 11-ounce SeaPak Budweiser Beer Battered Crab Poppers, which come with a Citrus Tartar Sauce, retail for a suggested USD 8.25 (EUR 7.25).

Contributing Editor

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