Facing obstacles, US restaurants get creative to boost Mother’s Day sales

Thinking outside the box is how many U.S. restaurants are surviving during the COVID-19 pandemic. A major testing of their efforts will take place on Mother’s Day, taking place on Sunday, 10 May.

Facing unprecedented times, many restaurants are offering creative meal kits, packages that include meals with special treats, and traditional brunches that can be picked up or delivered.

“The survivors are getting creative for Mother’s Day; they want to keep it a busy weekend,” William Bradford, communications manager for Philadelphia, Pennsylvania-based wholesaler Samuels & Son told SeafoodSource. “Some of our customers are offering homemade desserts or putting wine in some of their gift packages.”

Restaurants that the wholesaler services are offering salmon, caviar, smoked fish, and other typical brunch options as part of their Mother’s Day delivery and takeout meal options.

Boka, a restaurant located in Chicago, Illinois, is offering a brunch-to-go that includes homemade bagels with smoked salmon, a spring vegetable quiche, kale and brussels salad, and fresh fruit with yogurt and granola for USD 60 (EUR 55).

Sushi Roku and Katana restaurants in the Los Angeles, California, area are offering a kit that allows customers to prepare their own sushi rolls, Restaurant Business reported. Users can create 25 to 30 hand-rolls and the kit retails for USD 120 (EUR 110).

Orlando, Florida-based seafood chain Red Lobster is touting its quirky Mother’s Day e-cards such as: “Roses are red, lobster are too. Though today we’re apart, I got some Cheddar Bay Biscuits for you.”

Red Lobster is also sharing four at-home recipes featuring its Cheddar Bay Biscuits, all of which are unique takes on brunch classics, the chain said in a press release.

Since it is in a state that has begun re-opening some businesses, Atlanta, Georgia-based C&S Seafood and Oyster Bar-Vinings, is offering a special brunch menu of Classic Eggs Benedict, Steak and Eggs, and Lobster and Fine Herb Omelette. For dinner, it is offering Crab and Parmesan Crusted Flounder, Diver Scallops, and several other dishes.

Fast-casual seafood chains Rubio’s and Bonefish Grill, and upscale steak chain The Capital Grille are also offering innovative Mother’s Day specials catering to take-out customers.

Rubio’s is discounting all of its shrimp entrées for USD 6 (EUR 5.50), including its Wild-Caught Shrimp and Mexican Street Corn Bowl, its Classic Shrimp Burrito, and California Bowl with Shrimp.

“Rubio’s locations across California, Arizona and Nevada are open,” the chain said in a press release. “[Additionally,] Rubio’s is offering take-out, curbside pick-up, and free delivery with a minimum order.”

Bonefish Grill is touting its Family Meal Bundles, including a Mahi and Shrimp Bundle and a Grilled Salmon Bundle through the weekend. Each bundle serves five people and includes salad, cookies, and bread.

And The Capital Grille is offering a three-course meal available, which include beef tenderloin and North Atlantic lobster tails, for curbside pick-up.

Photo courtesy of DD Images/Shutterstock


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