Fifteen commits to MSC

By

SeafoodSource staff

Published on
September 1, 2009

The Marine Stewardship Council on Wednesday announced that Fifteen has received a grant to get all four of its restaurants certified to menu MSC-certified seafood.

Once certification is in place, all four locations — London, Cornwall, Amsterdam and Melbourne — will commit to regularly menu MSC-certified fish.

Provided by the Dutch Stichting Doen Foundation, the grant will also fund a training project in which Fifteen’s chefs join the MSC to create training and promotional support to the foodservice industry on seafood certification and its benefits. Fifteen’s apprentice chefs will also learn about MSC certification as part of their 12-month training program.

The brand’s flagship London restaurant plans to begin promoting MSC-certified seafood in the United Kingdom in September, followed by the Cornwall location in October.

“We’re delighted to be working with Fifteen. The combination of funding from Stichting Doen and the Fifteen Foundation’s expertise and experience will mean we can produce some fantastic materials for training chefs together,” said Laura Stewart, MSC foodservice manager. “With Fifteen’s additional commitment to training the next generation of chefs, we hope to make an even greater impact on the food service industry in the future.”

Fifteen was founded by celebrity chef Jamie Oliver. Last November, its Amsterdam location became the first Fifteen restaurant and third in the Netherlands to earn MSC certification. Alaska salmon, South Africa hake, Hastings Dover sole and American albacore tuna are among the MSC-certified fish on the menu at the Amsterdam location.

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