Fish and chips app launched

The National Federation of Fish Friers (NFFF) announced the launch of iFish4Chips, a smartphone app for the public to download and fish and chip shops to promote.

iFish4Chips is designed as a handy tool for the smartphone using public to locate their nearest fish and chip shops and restaurants in a specific town, city or county. Fish and chip shops can also communicate location, contact details and unique selling points direct to people’s smartphones.

Search results are either listed or displayed on a map and the user can then filter the results using considerations such as dietary requirements like halal or gluten free, or facilities including good parking or disabled access and more.

The app also gives customers the opportunity to ‘recommend’ a shop to other potential visitors.

The NFFF constantly check and verify their data to ensure iFish4Chips is an accurate, up to date, workable database of the U.K.’s fish and chip businesses and more records daily.

The app can be downloaded for free at or by searching ifish4chips in the Apple App store or through Google play for Android phones.

“I believe that iFish4Chips is the most ground breaking thing to happen to the fish and chip industry for a long time,” said Gregg Howard, NFFF president and former Fish and Chip Shop of the Year Winner. “With smartphones becoming one of the most popular forms of communication, a listing on the app is a fantastic way of showcasing your business.”


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