For retail seafood sales, convenience continues to be king

Circana Executive Vice President and Protein Practice Leader Chris Dubois during the Global Seafood Market Conference
Circana Executive Vice President and Protein Practice Leader Chris Dubois presented data during the Global Seafood Market Conference which highlighted how convenience continues to be a strong driver of seafood sales | Photo by Chris Chase/SeafoodSource
6 Min

Retail seafood sales ran counter to positive trends in 2024 with drops in both volume and value, but Circana data reveals big opportunities in certain categories for the industry.

During a talk at the Global Seafood Market Conference, Circana Executive Vice President and Protein Practice Leader Chris Dubois presented some of the firm’s latest data, highlighting the difficult year the overall seafood category faced. According to Circana, overall seafood sales were down 2.6 percent by value, and 1.9 percent by volume in 2024. 

Those drops were mainly lead by double-digit drops in sales for products like refrigerated and frozen shellfish over the last four years. That, coupled with what DuBois described as “soft” finfish sales, helped pull down the overall seafood category.

“It’s disappointing on that side, but there are many good things happening out there in the marketplace,” he said.

One of the big highlights in the Circana data is the continued growth of...


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