Former Young’s Seafood director takes on new leadership role

Published on
November 23, 2015

Wayne Hudson, who recently resigned from a stint as managing director for Young’s Seafood in July, has found a new home with U.S.-based frozen food company Birds Eye.

In January, Hudson will take over for Andy Weston-Webb as the managing director of Bird’s Eye at the Iglo Group’s behest; meanwhile, Weston-Webb will start work as the company’s chief commercial officer, a newly created role which combined marketing, R&D and group sales.

Hudson has 30 years of experience in the food management industry, having spent 14 years with Kerry Foods, and having worked for Spillers Petfoods, United Biscuits and Young’s. The industry veteran, who has focused a great deal on the frozen category in his career, is enthused to use his experience for success with Birds Eye.

“I am delighted to be joining Birds Eye and to lead the next phase of development of such an iconic brand,” said Hudson of his new role, as reported by The Grocer. “Consumers continue to be very careful about how much they spend on food and drink but still feel frozen food has a role in their lives. As the number-one brand, with the history it has, Birds Eye has a crucial role to play in exciting our customers and consumers about the category.”

“Sad as I am to be leaving the MD role, it’s great to be handing over the reins to a successor who already has a deep knowledge of the frozen category,” added Weston-Webb. “I know he will continue to take the Birds Eye brand from strength to strength, supported by a strong management team.”

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