German supermarket chain REWE is increasing its range of Aquaculture Stewardship Council (ASC)-certified seafood offerings with the introduction of its Goldlocke product.
The product is made from ASC-certified tilapia and developed by REWE with its fresh fish supplier Deutsche See. The Goldlocke product replaces the retailer’s Schillerlocke product that was made from smoked spiny dogfish.
Tilapia for the Goldlocke product is farmed by Regal Springs, the first farm to become ASC certified in late 2012. The certified tilapia is then distributed by the Dutch company Seafood Connection.
“At REWE we strive to conduct our business responsibly. We took the decision to stop selling Schillerlocke and replace it with the responsibly farmed ASC certified tilapia,” said Rico Weinert, REWE fresh fish category manager. “Our aim is for our entire seafood range to come from responsibly managed sources and ASC helps us to achieve this. ASC tilapia (Goldlocke) is, next to ASC pangasius, the second certified species in our fresh fish range.”
“This move reflects REWE’s drive to build their range of sustainable seafood. Through their commitment REWE and their supply chain partners are providing German consumers with the opportunity to support farms that operate with concern for the environment and social responsibility,” said Esther Luiten, ASC commercial marketing manager. “REWE’s Goldlocke product joins a steadily growing selection of ASC certified seafood for the German market. We now have 160 ASC certified products available in Germany, a 12 per cent increase in the last three months.”
