High Liner launches family-friendly Web site
The site provides information on Fisher Boy®, High Liner’s line of frozen seafood products. The site supplies instant access to Fisher Boy product information.
Features to the site include coupon downloads, a product locator, recipes and a nutritional information package called “Seafood Is Smart Food®.”
“Families today are increasingly pressed for time and are always on the lookout for great meal ideas at reasonable prices, and Fisher Boy products have consistently filled this void,” said Jeff Tahnk, the company’s director of marketing. “With the launch of the enhanced FisherBoy.com site, we’ll be able to offer consumers a one-stop resource to help families plan their meals as well as locate and find savings on their favorite Fisher Boy products.”