Japanese retailers debut ‘fast fish’ campaign


SeafoodSource staff

Published on
July 16, 2012

Major supermarket operators, including Aeon Co. and Ito-Yokado Co., are planning to revamp seafood sections at supermarkets this autumn by introducing a new “fast fish” campaign.

They hope to entice their customers into buying fish through a fresh approach. Using a common fast-fish logo, the companies plan to adopt seafood sections that offer various recipes and menu suggestions, such as easy, Western-style fish dishes geared toward children and young people. 

Click here to read the full story from The Daily Yomiuri > 

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