Major supermarket operators, including Aeon Co. and Ito-Yokado Co., are planning to revamp seafood sections at supermarkets this autumn by introducing a new “fast fish” campaign.
They hope to entice their customers into buying fish through a fresh approach. Using a common fast-fish logo, the companies plan to adopt seafood sections that offer various recipes and menu suggestions, such as easy, Western-style fish dishes geared toward children and young people.
