Joe’s Crab Shack releases new ad campaign


SeafoodSource staff

Published on
February 11, 2013

A major U.S. seafood restaurant chain is releasing a new ad campaign this week, on television and online.

Joe’s Crab Shack, which has restaurants in 31 states, will be highlighting the company’s roots in the Texas Gulf Coast region in its ads, which are primarily filmed in Galveston, Texas.

“Joe’s was born on a trip along the Texas coast,” said Ignite Chief Marketing Officer Robin Ahearn. “We’ve expanded the concept to include a wide variety of high-quality seafood from the best sources around the U.S. and the world. The new advertising campaign and our new menu items take us back to our roots, the Southern coast’s relaxed, laid-back way of life.”

The ads, which will run through May 19, will feature a new version of the Spicy Citrus Steampot, a signature item on the company’s menus, a Third Coast Platter with blackened redfish from the Gulf and Joe's Stuffers, which are clam shells filled with a scallop, shrimp and clam seafood stuffing.

“The Gulf region is growing so rapidly in population and influence,” said Ahearn. “We want to share these great flavors and Joe’s brand of Southern charm with our loyal customers throughout the country.”

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