King & Prince new mobile site offers simplified experience

King & Prince Seafood announced the launch of a mobile version of kpseafood.com. Customers can access products, recipes and promotions from their smartphones.

The mobile site has been optimized to give users the ability to search for products and recipes by keyword or product numbers. The company hopes this simplified experience will save customers time by having them access just the information they need.

“Smartphone usage has increased dramatically over the years, so we wanted to enhance our customers’ experience accessing key information from our website,” said Mike Tigani, director of marketing for King & Prince Seafood.