Grocery giant Loblaw will be the first retailer in North America to sell a new type of responsibly-farmed salmon, an offering it hopes will differentiate itself amid intense competition from its grocery rivals.
Loblaw, which is also the country’s largest biggest buyer and seller of seafood, said the decision to stock Atlantic salmon certified by the Aquaculture Stewardship Council (ASC) will give customers more choice when selecting responsibly farmed fish.
Melanie Agopian, senior director of seafood sustainability with the supermarket chain, said only one Atlantic fish farm in Norway has been approved by the group, which introduced the standards late last year.
