Long John Silver’s targets families
Long John Silver’s on Thursday announced its USD 10 Family Pack promotion.
The quick-service seafood chain’s Family Pack feeds a family of four and includes eight pieces of Alaska whitefish, family-sized coleslaw and a dozen hushpuppies.
The limited-time offer, which invites America to reclaim the traditional family dinner, begins on 10 October and runs through 24 October.
“I remember when eating together was a cornerstone of family life,” said Barry Westrum, CMO of Long John Silver’s. “We’re trying to revive that tradition with the USD 10 Family Packs by offering a convenient meal option that fits the modern American lifestyle. We invite the nation to bring back the family dinner with help from Long John Silver’s, without breaking the bank. Families are more budget conscious today than ever before, so the new USD 10 Family Pack is a great solution.”
Owned by Yum Brands of Louisville, Ky., Long John Silver’s operates more than 1,100 restaurants worldwide. Yum also owns Taco Bell, KFC, Pizza Hut and A&W.All Foodservice & Retail stories >