Major retailer commits to selling certified sustainable seafood

Published on
September 22, 2015

All seafood sold in and served in IKEA stores globally will come from sustainable sources, following a new commitment made by the world’s biggest furniture retailer to both the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC).

With 23 different certified species across stores in 47 markets, IKEA will be supplying the largest variety of certified seafood available in foodservice globally.

It also claims that the move brings certified seafood to eight markets for the first time, including Turkey, Thailand and the Middle East.

“I am really proud that our customers can enjoy tasty fish that has been responsibly produced by people with good working conditions. This is a result of our high ambitions and commitment regarding the whole value chain; from fisheries and farms to training of our co-workers and certification of the restaurants,” said Michael La Cour, managing director of IKEA Food Services AB.

Chris Ninnes, CEO of the ASC, said IKEA’s global commitment to the ASC program was a “game changer;” introducing the ASC to consumers in many new markets.

“This is exceptional leadership in supporting the change necessary to promote the development of responsible aquaculture. Customers can now be assured that the salmon in IKEA’s restaurants and Swedish Food Markets comes from farms that respect the environment, the rights of workers and the interests of the local community,” he said.

Nicolas Guichoux, global commercial director at the MSC, said that by sourcing and selling only certified sustainable seafood, IKEA was inspiring consumer choices and influencing sustainable business practices around the world.

Contributing Editor reporting from London, UK

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