In early August, Sainsbury published a report on its progress and that of other retailers towards more sustainable consumer choices in fish and some of the barriers to higher uptake.
The focus of the report, Our future with fish, compiled by the Future Foundation, was on alternatives to the ‘big five’ fish varieties. But it also shed light on the broader context, including the fact that overall UK consumption of fish per head is just 2 percent higher today than in 1975.
