Ocean Family opens “upmarket” seafood convenience restaurant in Shanghai
A new restaurant in Shanghai takes a favorite of Chinese convenience dining and take-out meals to a new level of luxury using seafood.
One of China’s leading fishing and seafood distribution players, Da Yang Shi Jia, has opened the first outlet of Tonno, a new chain selling Guandong Zhu, which offers a Chinese take on Japanese oden soup. But whereas Guandong Zhu normally features boiled egg, processed fish cakes, tofu, and daikon, the Tonno version is a soup of bonito tuna, crab, shrimp, and shellfish.
Opened in the Jing An Kerry Center on one of Shanghai’s most famous streets for shopping, Tonno represents the latest effort by Zhejiang Da Yang Shi Jia (also known as Ocean Family) to move into higher-margin, downstream activities.
Formerly a processor and canner of seafood, Ocean Family has in the past decade sought to become a distributor of value-added and imported seafood products. It now operates 10 of its Shi Ji Da Hui brand seafood stores and a series of 25 counters in major supermarkets around China, with a large presence of sashimi and sushi type seafood in both.