Orkla launches new sustainable tuna product under Abba brand

Published on
December 9, 2016

Orkla Foods Sweden and Pacifical have joined forces to bring sustainable, MSC-certified skipjack tuna* from PNA waters to consumers through the Swedish brand Abba.

The move is reflective of Orkla’s “leadership towards seafood sustainability, marine ecosystem conservation and economic development in regions mostly dependent on tuna,” said the company.

"We are proud that we now can offer consumers full knowledge and traceability for all of our canned tuna, from store shelves back to the actual captain on the fishing boat. For us it is important to work for increased transparency in the value chain and help consumers to make sustainable choices easy in everyday life," added Cecilia Sajland, Marketing Director at Orkla Foods Sweden.

Tuna featured in the Abba brand is acquired via purse-seining within waters near to the eight PNA island nations in the Western Central Pacific Ocean. Pacifical employs nets on free swimming schools of adult tuna and, as such, snags very few baby tunas and almost no juvenile bigeye or yellowfin.

Orkla sees the posting of the Pacifical logo on Abba's MSC-certified tuna products as a show of its direct commitment to the PNA Island people. “By choosing Pacifical Tuna, Orkla Foods Sweden reaffirms its support to sustainability of this vast ecosystem, as well as the people who depend on it on a daily basis,” said the company.

"We are excited to announce our partnership with Orkla Foods Sweden, this is a company that truly cares about sustainability, social accountability and traceability, fully dedicated to present to their customers only an independently verified and sustainable certified choice - nothing less than that. We look forward to continue our great cooperation with Orkla Foods Sweden," added Henk Brus, Managing Director at Pacifical.

By way of the Pacifical logo, consumers who purchase the corresponding Abba brand tuna products will be able to know where their tuna was caught, the name of the vessel and captain that caught it, as well as where it was processed and other facts of interest. The Pacifical logo is 100 percent traceable online, the supplier explained.

“Orkla Foods Sweden's commitment to healthy oceans is in line with consumer expectations and will build further trust in their brand. By committing to MSC, Orkla Foods is helping to secure a sustainable future for our oceans and the fishing industry," concluded MSC Program Director for Scandinavia Minna Epps.

 


*Tuna is the species being highlighted during Day 2 of SeafoodSource’s “12 Days of Seafood” campaign. Find below more relevant news and resources regarding tuna:

 

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Bumble Bee exec pleads guilty to fixing prices of canned tuna

New deal gives EU fishermen access to Cook Islands’ tuna

US tuna fishing group calls for level playing field

Subway joins campaign for more sustainably sourced skipjack

Greenpeace takes on Sainsbury’s over John West tuna

Increased tuna sales drive up Malta’s aquaculture earnings

Salmon deposes tuna to become UK’s favorite chilled fish

Australia rejects yellowfin tuna TAC increase

Tuna goes upmarket in China

Catchall: Here's what you should know about today's tuna market

 

 

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