On 11 November, Orlando, Florida, U.S.A.-based Red Lobster announced an updated, streamlined menu for the chain going forward, which will not include its Ultimate Endless Shrimp promotion.
The Endless Shrimp promotion has been cited as one of the main factors causing the restaurant chain’s financial problems that led to it filing for Chapter 11 bankruptcy in May. The company emerged from bankruptcy in mid-September.
Though the Endless Shrimp promotion is gone, the company is committed to selling lobster via promotion, with Adamolekun saying this year’s Lobsterfest will be “bigger and better than ever.”
“We’re calling it the GLOAT – the greatest lobsterfest of all time," Adamolekun told the morning news show Today.
The company’s updated menu, which has shrunk by 20 percent, features nine new items including: Lobster Pappardelle Pasta, Bacon Wrapped Sea Scallops, Lobster Bisque, Lemon Basil Mahi, Simply Prepared Mahi, and Parmesan-Crusted Chicken. It is also launching a "Create your Own Ultimate Feast" menu item to give diners more customization.
“Guests can mix and match two premium picks – like Maine Lobster Tail or Snow Crab Legs –with two classics, such as Walt's Favorite Shrimp and Garlic Shrimp Scampi, for a seafood experience that's truly their own,” Red Lobster said.
Red Lobster is also bringing back hush puppies, which were taken off the menu a few years ago.
"There was a social media riot over us taking off the hush puppies a few years ago, so that is coming back," Adamolekun said.
The streamlined and upgraded menu is just one of several moves …
