Ruby Tuesday has been one of the lesser lights in the casual dining space. Outshined by larger rivals such as Darden Restaurants, this smaller chain often gets lost in the shuffle.
Darden created a successful mix of restaurants that includes Red Lobster, Olive Garden and Longhorn Steakhouse. This culinary mix of seafood, Italian and steakhouse restaurants can also be found at OSI Restaurant Partners, the privately held parent of Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill.
The combination is working for Darden, whose stock is up 25 percent over the past six months. Now, Ruby Tuesday is taking a page from the Darden menu by branching into the seafood space with its new Marlin and Ray’s restaurants.
