Salmon for the summer: NFI Salmon Council’s new partnerships fire up the grill
In the heat of grilling season, the National Fisheries Institute’s (NFI) Salmon Council has partnered with food bloggers ‘This Week for Dinner’ and ‘Julie’s Eats & Treats’ to ensure that salmon stays on top of the coals and top-of-mind for consumers.
The Council has also partnered with McCormick Grill Mates, challenging the blogger ambassadors to utilize the grills to create summer-inspired salmon dishes and recipes.
“At-home cooks, restaurant chefs and grill masters nationwide know salmon is as versatile as it is delicious and nutritious,” said Judy Dashiell, Senior Vice President with NFI. “By partnering with a household brand like McCormick and incorporating online influencers, we have the opportunity to inspire consumers with new flavor ideas for salmon dishes that are guaranteed to be a hit.
Dashiell continued: “We want to encourage consumers to think outside the box when it comes to salmon preparation, and the expertise of the bloggers paired with delicious salmon and McCormick’s unique seasonings helped us accomplish that goal.”
With the aide of the Grill Mates, the bloggers came up with the following recipes:
- Brown Sugar Bourbon Salmon and Pecan Salad, by This Week for Dinner
- Teriyaki Salmon and Broccoli Bowls, by Julie’s Eats & Treats
The content has reached nearly 3,807,784 impressions so far, with new shares transpiring daily, said the Salmon Council.
Formed in at the start of 2013, the Salmon Council’s mission is to provide and promote high-quality salmon products, both farmed and wild-caught, that are packed with protein and nutrients. Current members of the Council include: Agrosuper, BlueMar Seafoods, Bumble Bee SeaFoods, High Liner Foods, Hofseth International AS/Mazzetta Company, Icicle Seafoods, Inland Seafood, King & Prince Seafood Corporation, Marine Harvest USA, Morey's Seafood International, Multiexport Foods, Norwegian Seafood Council, SalmonChile, Slade Gorton & Company, Trapananda Seafarms and Trident Seafood Corporation.