Saucy Fish launches new TV ad campaign


SeafoodSource staff

Published on
August 11, 2013

The Saucy Fish Co. has announced a new television ad campaign to air in the U.K., featuring the company's ready-to-eat fillets.

The ads will air from 19 August to 24 November, featuring the company's Roasted Sweet Chilli Salmon with Tomato and Chilli Chutney; Smoked Salmon with Sticky Maple Dressing; Roasted Lemon and Herb Salmon with Sicilian Lemon and Dill Mayonnaise and Steamed Salmon with Lime and Coriander Dressing salmon fillets.

“We hope this new TV and digital advertising campaign, which highlights the convenience, quality and ease of preparation of our products in a fun, animated way will help to capitalize on this trend and maximize sales amongst young and pre-family shoppers – inspiring even more people to cook fish at home," said Simon Smith, head of brand at Saucy Fish.

The commercials will air on ITV1, ITV2, Channel Four and Channel FIVE during prime advertising slots.

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