U.S. restaurants and retailers are promoting seafood specials ahead of Father’s Day on 15 June, which is projected to generate record spending.
Total Father’s Day spending is predicted to reach a record USD 24 billion (EUR 20.7 billion), compared to the USD 22.4 billion (EUR 19.4 billion) that consumers spent last year, according to an annual survey conducted by the National Retail Federation and Prosper Insights & Analytics.
Even with consumer concerns about grocery inflation and tariffs, Americans seem willing to splurge for special occasions and holidays, according to the survey.
“Americans are embracing meaningful traditions and holidays, and this Father’s Day, spending on gifts and other holiday items is expected to reach record levels,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a press release.
Similarly, Daisy Berg, the seafood program and category manager for Portland, Oregon, U.S.A.-based grocery chain New Seasons Market, which operates 22 stores in the Pacific Northwest region, has seen consumer “belt-tightening” that has resulted in flat to lower seafood sales so far this year, but she said shoppers are willing to spend more on seafood for special occasions and holidays such as Father’s Day.
Over half (53 percent) of Americans surveyed are planning a special outing to celebrate the day, NRF found …
