Consumer spending on Mother’s Day is projected to increase from the USD 33.5 billion (EUR 29.5 billion spent last year to USD 34.1 billion (EUR 30 billion) in 2025, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.
“Mother's Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings.”
NRF and Prosper Analytics found that 61 percent of Americans plan to go out for a special meal and spend USD 6.3 billion (EUR 5.5 billion) on such outings.
Despite consumer economic concerns about tariffs and inflation, Mother’s Day, which is taking place in the U.S. this year on 11 May, could be a “huge day this year,” Maeve Webster, president of strategic consulting firm Menu Matters, told SeafoodSource.
“People need the escape – that moment of celebration of not thinking about what is going on,” she said.
To capitalize on the expected sales, Bonefish Grill, owned by Tampa, Florida, U.S.A.-based Bloomin’ Brands, is offering a special menu through 11 May that includes Diablo Unicorn Fish, Coconut Shrimp starter, Baja Sea Bass, and Bourbon Glazed Filet Mignon.
While restaurants are popular for Mother’s Day, retailers are also expected to benefit as many Americans will opt to prepare a special meal at home.
Meat N’ Bone, an e-commerce site that supplies meat and seafood, is one such company expecting higher Mother’s Day sales this year.
“While dining out remains popular, we’re seeing more families opt for elevated at-home experiences,” Meat N’ Bone Co-Founder and Chief Marketing Officer Gabriel Laurado told SeafoodSource. “Whether it's about saving money, creating a more personal celebration, or simply enjoying the comfort of home, the trend toward premium home-cooked meals continues to rise.”
Meat N’ Bone’s seafood sales are already higher leading up to the holiday, especially for premium items like Ōra King Salmon, African Tiger Prawns, and AAA-grade tuna steaks, according to Laurado.
