Consumer spending on Mother’s Day is projected to increase from the USD 33.5 billion (EUR 29.5 billion spent last year to USD 34.1 billion (EUR 30 billion) in 2025, according to the National Retail Federation (NRF) and Prosper Insights & Analytics annual survey.
“Mother's Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending,” NRF Vice President of Industry and Consumer Insights Katherine Cullen said. “Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings.”
NRF and Prosper Analytics found that 61 percent of Americans plan to go out for a special meal and spend USD 6.3 billion (EUR 5.5 billion) on such outings.
Despite consumer economic concerns about tariffs and inflation, Mother’s Day, which is taking place in the U.S. this year on 11 May, could be a “huge day this year,” Maeve Webster, president of strategic consulting firm Menu Matters, told SeafoodSource.
“People need the escape – that moment of celebration of not thinking about what is going on,” she said...
