Bristol Bay sockeye salmon now has a custom app on Facebook to help customers find the fish in their neighborhoods.
The Bristol Bay Regional Seafood Development Association’s advertising and PR agency Schiedermayer Alaska, worked with Schied4 to develop “Sockeye Finder,” which directs consumers to restaurants and retailers that carry wild, sustainable Bristol Bay sockeye.
By logging on to Facebook, consumers can “Find It” by entering their location, (city, address or zip code) or “Tag It” if they want to share the name and address of a restaurant or store that sells Bristol Bay sockeye salmon.
In addition, the app also helps the region’s fishermen gain a better understanding of where their product is being served and sold. Foodservice and retail establishments carrying the salmon can visit the Bristol Bay Sockeye Facebook page to be included in the app.
