StarKist has launched a new line of microwave-safe pouches featuring seasoned tuna with vegetables and grains, in a product bid geared towards the lunch, dinner, and snack markets.
The range, StarKist Creations Microwavables, comes in four varieties, including BOLD Spicy Rice & Beans, Tomato Basil, Latin Citrus, and Thai Green Curry. StarKist Vice President of Marketing and Innovation Andy Mecs said that the new products have been optimized to appeal to modern consumer preferences, with a tagline that encourages them to “Tear. Heat. Go.”
"The launch of new StarKist Creations Microwavables is an example of our commitment to provide consumers with healthy, convenient and delicious products," Mecs said in a 21 July press release. "Microwavables are ready to eat at room temperature, and are even better after heating for 30 seconds in our microwave-safe pouch. They have a mild aroma, so feel free to use the microwave at the office!"
StarKist Creations Microwavables can be found in the pouched/canned tuna section at most grocery retailers across the U.S., and are available on Amazon as well. Products in the range retail for USD 1.99 to USD 2.49 (EUR 1.72 to EUR 2.15) per pouch, StarKist said.
StarKist celebrity spokesperson Candace Cameron Bure – star of TV sitcoms “Full House” and “Fuller House” who signed on with the seafood supplier in 2017 – remarked on the ease of preparation associated with the new microwave-safe pouches.
"Everyone knows that I'm a big fan of StarKist Creations, and these StarKist Creations Microwavables are a new favorite in my home," Bure said. "I like spice, so my personal favorite is the BOLD Tuna Spicy Rice & Beans flavor because it has a great kick to it. Just pop it into the microwave for 30 seconds and it's ready to enjoy. They are delicious and I personally like the versatility of enjoying them heated or unheated."
According to StarKist, each entrant into the line contains the following ingredients:
- BOLD Tuna Spicy Rice & Beans: Tuna with hot sauce, lime juice, brown rice, black beans and corn, with 10 grams of protein and 160 calories.
- Tuna Tomato Basil: Tuna with barley, tomatoes, aromatic garlic, extra virgin olive oil, and black olives, with 12 grans of protein and 170 calories.
- Tuna Latin Citrus: Tuna with jalapeños, lime, quinoa, white beans, and vegetables, with 11 grams of protein and 160 calories.
- Tuna Thai Green Curry: Tuna with green chili, coconut milk, rice, and lemongrass, with 10 grams of protein and 160 calories.
Photo courtesy of StarKist
