Starkist debuts Smart Bowls tuna pouches

Published on
October 6, 2022
An array of Starkist's new Smart Bowls.

Reston, Virginia, U.S.A.-based Starkist has officially debuted a new line of Smart Bowls, composed of wild-caught tuna, grains, and vegetables in a single-serve pouch.

Starkist, a subsidiary of South Korean conglomerate Dongwon Industries, has set the suggested retail price of the new products at USD 1.25 (EUR 1.28) per pouch.

The new line is “another example of how Starkist is continuing to expand beyond its well-known tuna product line to become a convenient healthy protein company,” Starkist Vice President of Marketing and Innovation Tom Aslin said in a press release.

The bowls can now be found in the pouched and canned tuna section of many grocery retailers, as well as online on Amazon, according to Starkist.

"Smart Bowls introduction was inspired by the popularity of grain bowls – today’s health-conscious consumers are looking for more-convenient options that include lean proteins, vegetables, and grains,” Aslin said. "Starkist is delivering by combining its wild-caught tuna with grains, such as quinoa and barley, as well as hearty vegetables, like beans and corn, which are fully cooked and ready to eat straight from the pouch.”

Smart Bowls will build on the success the company has had with its Starkist Creations line of tuna, salmon, and chicken pouch products, which “deliver on the flavor and convenience that consumers love and trust,” Aslin said.

Each single-serve Smart Bowls pouch has 10 grams or more of protein and 180 calories or less. The Smart Bowls can be eaten alone or placed on a bed of greens or other vegetables for a more filling meal, the supplier said.

“They were created to be enjoyed as part of a light lunch, satisfying snack, or delicious addition to dinner,” Starkist said

The Latin Citrus – Quinoa and Beans with Tuna Pouches flavor includes wild-caught light tuna, quinoa, white beans, sweet corn, lime, and cilantro. Starkist’s Spicy Pepper – Rice and Beans with Tuna Pouches flavor includes wild-caught light tuna, brown rice, black beans, hot sauce, and a touch of lime. Its Tomato Basil – Barley and Beans with Tuna Pouches includes wild-caught light tuna, barley, tomatoes, basil, white beans, and aromatic garlic. The Zesty Lemon – Pasta and Beans with Tuna Pouches “Mediterranean-inspired” offering includes wild-caught light tuna, rotini, kidney and garbanzo beans, and lemon.

Photo courtesy of Starkist

Contributing Editor



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