StarKist rolls out Hispanic-inspired tuna line

By

SeafoodSource staff

Published on
October 24, 2011

StarKist on Tuesday announced that it has launched a Hispanic-inspired line of canned tuna.

The company’s Autentico canned-tuna brand will be available at Walmart locations across the United States. The line features StarKist tuna with spice such as red, chili and jalapeno peppers along with vegetables.

Autentico Chunk Light Tuna in Oil with Vegetables combines tuna with red bell peppers, sweet corn, carrots and green peas. Autentico Sweet & Spicy Chunk Light Tuna in Oil with Peppers combines tuna with red bell and chili peppers and with tomatoes. Autentico Chunk Light Tuna with Jalapenos combines tuna with jalapeno and red bell peppers.

The new products retail for about USD 1.69 per can.

“StarKist is always looking to expand our portfolio of products to broaden our appeal to as many people as possible,” said Jennifer Albert, the company’s director of marketing. “Our Chunk Light Tuna with Vegetables, Sweet & Spicy Chunk Light Tuna with Peppers and our Chunk Light Tuna with Jalapenos provides lovers of Hispanic-flavored food with delicious, convenient and affordable seafood options.”

Based in Pittsburgh, StarKist is a subsidiary of South Korea’s Dongwon Group.

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