The Marine Stewardship Council last week announced two new joint marketing projects that aim to boost awareness of certified seafood with retail and restaurant customers in Australia in Sweden.
In Australia, salmon company John West has launched a magazine advertising campaign to raise awareness of the MSC and its range of certified wild Alaska salmon.
In Sweden, retailer Coop has partnered with seafood brands Abba Seafood and Finuds for a campaign that includes in-store information across all of its 720 stores, leaflets delivered to 3 million Coop members and a national advertising campaign.
In addition, MSC and Coop jointly launched a partner page on the MSC website that provides a direct link from a dedicated Coop URL and increases visibility of the company's commitment to sustainable seafood.
