Tasmania-based salmon producer Tassal has launched a national marketing campaign focused on increasing salmon preference and consumption in Australia.
The campaign launches with advertising across national TV, print and online advertising as well as public relations and social media.
The first TV ad aired on 17 September and highlighted the freshness, versatility and healthiness of Tasmanian-grown Atlantic salmon.
“Tasmanian salmon is incredibly versatile and the perfect choice for so many meals. Our campaign showcases this versatility and is designed to educate Australians on how quick and easy salmon in for everyday eating,” said Caroline Hounsell, senior marketing manager. “The campaign will become a key value driver in the strategy to build consumption and brand awareness.”
