In a bold move to appeal to fans of the famous snack and lovers of seafood, Nestle Japan has announced that it will sell a limited edition of seafood Kit Kats, Tokyo Weekender reported.
The seafood lineup will include clam, salmon, squid and prawn, Nestle Japan’s Odd Flavors Manager Daisuke Warau said at a press conference. “With this new lineup of Kit Kat flavors, we are paying homage to Japan’s long connection to the sea and to the storied location where fishermen have sold their catch for generations – also, to be honest, we were running out of ideas and this seemed like a good one at the time.”
Warau noted that this was not an entirely unprecedented snack trend, mentioning the occasional release of the “chocolate shrimp chip” collaboration between Lotte’s Ghana and Calbee’s Kappa Ebisen. “However, he added that no other company had gone so far as to include small chunks of fish and seafood in their products,” Tokyo Weekender wrote.
