Tesco this week is increasing its range of underutilized species from 40 to 60 varieties, including octopus and cuttlefish.
As part of its Catch of the Day scheme, sustainably caught, seasonal lines of Dover sole, fresh squid, wild turbot, black bream, witch soles, brill, grey mullet and anchovies will now be offered at all Tesco locations.
“Through the Catch of the Day initiative we aim to offer customers far more choice than they’ve ever had before so that they can buy alternatives to the big five species — cod, plaice, salmon, haddock and prawns — and help take pressure off endangered species,” said Gary Hooper, Tesco fish specialist.
“Last year we launched a training program for our fish counter staff in order to encourage and advise customers about trying new species of fish which has already proved a great success.We think that given more choice and encouragement such as preparation and cooking advice many shoppers will be ready to try something new. This move will also benefit British fishing fleets.”
Tesco’s campaign to encourage shoppers to try new fish is already showing strong results. In the last year, the supermarket has seen year-on-year sales increases for sole, kippers, bass, gurnard, sea bream, scallops, monkfish, sardines and mackerel.
