Sustainability is an increasingly important factor for consumers considering whether to buy seafood – especially among young people.
“We found in our research that price and convenience remain the main motivation to buy seafood, and sustainability cannot lead them to switch to a less favored species. But, it remains important, and it’s something that grew up in the following generation because we have differences between generations in regards to sustainable preferences,” L'Institut-Agro Associate Professor Sterenn Lucas said during a panel at the 2025 Seafood Expo Global, taking place 6 to 8 May in Barcelona, Spain.
According to a survey released by the European Commission in February, 55 percent of respondents listed cost as a leading factor in deciding to purchase seafood, while 52 percent listed appearance. Only 17 percent listed environmental and ethical impact as a factor – an increase of just 1 percent since 2021.
The survey also found that 78 percent of respondents have noticed ...
