A plethora of restaurant chains are touting seafood as the best gift for Mother’s Day as Americans get ready to spend a record USD 28 billion (EUR 23 billion) for the upcoming holiday on Sunday, 9 May.
National Retail Federation (NRF) President and CEO Matthew Shay said economic tailwinds will usher in a windfall for restaurants and seafood suppliers.
“There is a lot of consumer optimism around Mother’s Day this year as more people are getting vaccinated and stimulus checks are being distributed,” Shay said in a press release. “For many, this is a chance to make up for last year’s Mother’s Day when we were under lockdown. With safety guidelines at top of mind, consumers are planning to be with family, are making travel plans and organizing a special brunch or outing.”
NRF found that consumers plan to spend an average of USD 220.48 (EUR 182) each on Mother’s Day items – USD 16.00 (EUR 13.00) more than they planned to spend last year and the highest in the survey's history.
Additionally, 49 percent of consumers surveyed said they are planning a special Mother's Day outing, such as a brunch or other activity.
"This year, demand has been fanatic,” Ocean Prime Vice President Mitch Miller told Nation’s Restaurant News. “It feels as close to a normal Mother’s Day as it could possibly be.”
The Columbus, Ohio, U.S.A.-based steakhouse chain is offering both an in-person special brunch menu and special dinner menu available for dine-in or takeout.
Long John Silver’s, which recently introduced Triple Fudge Cake nationwide, is offering guests a free cake with the purchase of any Long John Silver’s 10-piece family meal or larger, for a limited time.
“Our new Triple Chocolate Fudge Cake is launching just in time for Mother’s Day so that guests can treasure their moment with mom over delicious seafood and a tasty treat,” Long John Silver's Chief Marketing Officer Stephanie Mattingly said in a press release.
Darden-owned Seasons 52 is promoting both dine-in and a take-home options in the form of a refrigerated “Green Box,” which can be pre-ordered and picked up same-day. Green Box options includes entrees such as a whole side Cedar-Plank Roasted Salmon. The restaurant chain is also offering a special brunch menu on Mother’s Day, which includes Lobster Bisque and luxury entrees such as Crab and Cheddar Quiche and Wood-Grilled Shrimp and Grits.
Tampa, Florida, U.S.A.-based Metro Diner, which operates nearly 60 restaurants, is touting its limited time Crab Cake Benedict for Mother’s Day brunch. Houston, Texas-based Luby’s is touting a Mother’s Day meal special that includes Italian salmon and rice, two sides, and bread for USD 14.99 (EUR 12.44).
Hollywood, Florida, U.S.A.-based Hard Rock Cafe is offering a special Mother’s Day menu from 6 to 9 May. Menu offerings include Lobster Flatbread and Lobster Cobb Salad, along with a “Momosa" bar, where customers can create their own "Momosa" using Hard Rock Cafe's flight of Passion Fruit and Orange Juice, Berry Cranberry, and Pineapple Guava and fresh berries, served with a bottle of Riondo prosecco.
Photo courtesy of Seasons 52
