The United Kingdom’s largest retailer, Tesco, has begun stocking a range of MOWI-branded salmon products at 394 of its nationwide stores and online.
Including MOWI Rich Cold Smoked Salmon Slices, Piri Piri Slow Roast Salmon Fillets, and Fresh Scottish Salmon Fillets, the range represents the first time in a number of years that Mowi has supplied Tesco with finished products.
“We are absolutely delighted that the MOWI range is available at Tesco,” Mowi National Account Manager Richard Barlow said. “As the largest supermarket in the U.K., it is great to take our premium range to so many shoppers. We are confident that our range will perform well, recruiting new consumers and continuing to drive category growth as we have witnessed since launching earlier this year.”
The MOWI fresh fillets are featuring as part of a “Two for GBP 7.00 (USD 9.54, EUR 8.22) deal” that Tesco is running across other meats in over 880 stores during November.
Mowi Scotland is running a TV advertisement across multiple channels highlighting that the range is available to buy at Tesco.
Meanwhile, the company has added new thermolicer vessel, “Camilla Eslea,” to its fleet as part of its sea lice management strategy.
At 35 meters long and 14.3 meters wide with a deck space of 377 square meters, Camilla Eslea is the highest-capacity thermolicer in the world.
“Everything about the Camilla Eslea is bigger and better. It’s not just the scale of the vessel, which means we can treat more pens more quickly, it’s the level of sophisticated technology incorporated onboard that is transforming our ability to efficiently delouse the salmon in our care,” Mowi Scotland Deputy Production Director Sean Anderson said. “For example, there is a high-capacity vacuum-pumping system which is installed below deck. This helps to create an optimal environment for treating the salmon as it means that the fish handling is very gentle which reduces potential stress for the fish.”
The vessel is also fitted with diesel electric propulsion, which also powers the de-licing system. It features a heat recovery system on the ship’s engines which is used to help heat the water required for the thermolicer.
“This means that the vessel uses less energy, significantly reducing CO2 emissions,” Anderson said. “It is an extremely welcome addition and complements the myriad of ways we effectively manage sea lice, including cleanerfish and fresh-water treatments.”
Photo courtesy of Mowi
