Acme Smoked Fish Chief Marketing Officer Teresa Low is confident that “snack kits are here to stay.”
To prove the Brooklyn, New York, U.S.A.-based smoked fish supplier’s commitment to the convenient food option, the company recently launched “Lox in a Box” snack kits. The Lox in a Box snack kit includes two options: Acme’s smoked salmon with cream cheese or the smoked salmon with a guacamole spread, both of which come with artisanal crackers and a utensil “so it can be enjoyed anywhere from the picnic table to the conference room,” Acme stated in a press release.
Healthful snacking is on the rise in the U.S., as 49 percent of consumers enjoy three or more snacks per day, and 57 percent of consumers want high-protein snacks, according to data research firm Circana.
Additionally, 61 percent of consumers eat snacks in convenient sizes and packs, which is up 3 percent over the past two years, Low told SeafoodSource, citing Circana data. This continues a trend of convenient seafood options growing in popularity across the U.S.
“So why not cold smoked salmon as a snacking experience? We’re delivering that buttery, silky taste that can make a snack feel like a treat – without the guilt,” Acme said.
Acme’s market research revealed that more than half of consumers would bring the lox snack kit to work, ensuring that the product is versatile enough to entice a wide customer base.
“While the single-serve experience can make lunch or snacking a cinch – whether going to work, getting on a plane, or just having a meal at the ready in the fridge – it’s also a great size for someone who may not always purchase a larger package of smoked salmon but wants to enjoy it once in a while,” Low said.
In addition to its Lox in a Box kits, Acme rolled out a 3-ounce sesame-crusted yellowfin tuna product, which it says is the first branded cold-smoked tuna product on the market.
The company’s goal is to “fill a big gap in the market with a craveable flavor profile and the top quality we are known for. The light smoke and umami-like sesame flavors on the tuna make for an irresistible taste,” Acme Vice President of Technical Services Matt Ranieri said.
Similarly, Reston, Virginia, U.S.A.-based shelf-stable tuna giant StarKist, a subsidiary of South Korean conglomerate Dongwon Industries, is introducing several new flavors to its line of tuna and chicken pouches, as well as its StarKist lunch-to-go kits, both of which should fuel continued growth in the company’s kits and meals business, according to Starkist Vice President of Marketing and Innovation Tom Aslin.
The company’s lunch-to-go kits are the “ideal solution for busy [people] who seek flavorful, convenient, and nutritious food at home or away,” the company said.
StarKist is also adding a lemon pepper tuna salad kit and a deli-style tuna salad kit to offerings, as well as new flavors in its tuna pouches line.
“At StarKist, we’ve always been dedicated to not only offering the highest-quality products but also innovating with tuna, salmon, and chicken to meet the growing consumer demand for nutritious, convenient, and flavorful protein options,” Aslin said in a press release. “Our new products … embody this commitment, bringing convenience and lean protein without sacrificing taste.”
Photo courtesy of Acme
