Focus on the story behind the shrimp’s journey
Aside from health and sustainability, traceability is also becoming more relevant in shrimp markets today. The shrimp industry’s supply chain varies from one country to another; while some source from other hatcheries, others are vertically integrated. Make your product stand out by focusing on the story of the shrimp’s journey from “farm to fork.”
Some companies such as Acuamaya already offer the traceability feature for their products through a QR code that can be scanned or entered on their websites.
