Producers’ perspective on the unified marketing approach

India is the largest shrimp producing country in the world, closely followed by Ecuador. Production of pacific white shrimp ( l. Vannamei ) between 2018 and 2019 showed historic growth, as india reached 700,000 metric tons (MT) in 2019, an increase of 7.69, and ecuador arrived at 633,890 MT, an increase of 23.09, in the same period. Could a unified marketing approach help producers maintain or improve their prices while also diversifying their market? ShrimpTails asked major producers and input suppliers from the two largest producing countries of farmed shrimp for their perspective.

Photo courtesy of ShrimpTails


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