Seafood company Bumble Bee Foods has announced a new partnership with celebrity chef Doreen Colondres, naming her the company’s “exclusive chef partner and brand ambassador.”
Colondres, known for promoting Latin American cuisine with her brand and website La Cocina No Muerde (The Kitchen Doesn’t Bite) and appearances on FoxLife television, said she will be creating new recipes for Bumble Bee and using them to promote healthy cooking and eating.
“Bumble Bee has always been a favorite of mine because it celebrates good food and promotes an overall healthy lifestyle,” said Colondres. “I love introducing people to exceptional quality ingredients like those found in Bumble Bee products that allow them to get out of their normal routine in the kitchen and enjoy cooking simple, healthy yet savory recipes.”
The company first worked with Colondres last year to connect the brand to a growing Hispanic market in the United States.
“We’re thrilled to work with Doreen again and share her passion for inspiring people to cook and have fun doing it,” said Dave Melbourne, Bumble Bee senior VP of consumer marketing and corporate social responsibility. “Her extensive knowledge of Hispanic cooking and food expertise brings fresh creativity and international flair to the brand, helping relate to consumers everywhere.”
