Copper River salmon, avocados paired up

The California Avocado Commission (CAC) and the Copper River Salmon/Prince William Sound Marketing Association (CRS) are teaming up to promote Copper River salmon and California avocados this summer.

The group announced on Wednesday that they are aiming to boost consumer demand for avocados and wild salmon through innovative usage ideas, recipes and joint point-of-sale materials.

The CAC and CRS developed retail point-of-sale materials, including a recipe booklet that can be merchandised in produce and seafood departments in June and July. The booklet features creative combinations of the two products, including Lomi Lomi Salmon in a California avocado half and sautéed Copper River salmon with California avocado, tomato and mango salad.

In addition, CAC and CRS are disseminating nutrition news as part of the program, including about how the heart-healthy fats California avocados and the omega-3 fatty acids in Copper River salmon may help reduce the risk of heart disease.

Both brands are promoting the campaign at CaliforniaAvocado.com and CopperRiverSalmon.org.

“The Copper River salmon season synchronizes very well with peak availability and quality of California avocados, and the two products share similar nutritional benefits and target markets,” said Jan DeLyser, CAC’s VP of marketing. “This co-marketing promotion supports CAC’s strategy of emphasizing the window of opportunity for premium California avocados.”

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