Diversified rebrands ESE to Seafood Expo Global
When the international seafood community gathers in Brussels for the world’s biggest seafood trade show next year, new names will appear on the banner outside the Brussels Exposition Center: Seafood Expo Global and Seafood Processing Global.
Mary Larkin, group VP for event producer Diversified Business Communications in Portland, Maine, USA, says the branding initiative reflects the event’s positioning as the most important trade show for the global seafood industry. For 21 years, the event was known as the European Seafood Exposition. All of Diversified’s seafood events are part of the re-branding and marketing campaign, including last month’s International Boston Seafood Show.
“The new branding initiative is more than just giving new names to our high-quality seafood events,” said Larkin during a press conference on Wednesday 24 April. “It unifies all Diversified Events serving the global seafood industry under one recognizable, strong brand authority. It truly is a global market, and it truly is a global event.”
This year’s event in Brussels attracts 25,000 top buyers and sellers for three days of sourcing products and networking with industry professionals. The nearly 1,694 exhibitors represent 76 countries — from Albania to Yemen. Larkin informed the press that Diversified has no intentions of moving the event to another city. “Brussels is easily accessible by planes, trains and automobiles. It is the capital of Europe,” Larkin said. “There is a loud minority that wants the show moved, but our goal is to keep it here.”
The 2014 Seafood Expo Global and Seafood Processing Global will be held from Tuesday through Thursday, 6 to 8 May.
Diversified’s global seafood portfolio also includes Seafood Expo North America and Seafood Processing North America (formerly the International Boston Seafood Show and Seafood Processing America), Seafood Expo Asia (formerly the Asian Seafood Exposition), Seafood Expo Southern Europe (formerly Seafood Barcelona), SeaFood Business magazine and SeafoodSource.com.
For more information on all of Diversified’s global seafood events, visit the newly designed website seafoodexpo.com.