Europeche, the organization representing the fishing industries of the EU, unveiled a new website at Seafood Expo Global 2015 designed to explain and promote the fishing industry to the consumer.
The site, www.ifish.info, describes the industry, including fact sheets, profiles of EU fishermen, and links to regional fisheries’ websites.
“It’s simple. It’s easy to digest,” said Kathryn Stack, Europeche’s managing director. “It’s designed for people who find the industry difficult to understand at time.”
Europeche created the site in response to a survey the organization conducted. Among other results, the survey showed 54 percent of respondents said knowing a species was responsibly caught would influence their buying decisions. In addition, 86 percent of respondents indicated they wanted to know more about where and how their fish was caught.
“We feel that ifish helps to address those concerns,” Stack said.
