Florida ramps up seafood promotion
The Florida Department of Agriculture and Consumer Services on Thursday launched a Web site featuring Sig Hansen and Johnathan and Andy Hillstrand, stars of the Discovery Channel’s popular “Deadliest Catch” series.
Headlined “Florida’s Tastiest Catch,” the Web site is designed to raise public awareness of Florida’s seafood industry and fishing heritage, as well as the state’s seafood products.
The three crab boat captains will appear in print- and Web-based promotional materials and in two public service announcements that will air on TV in Florida throughout 2010.
“Whether fishing in subfreezing temperatures in the Bering Sea or in balmy waters off the Florida coast, America’s commercial fishermen understand the hard work that goes into bringing in their catch,” said Florida Agriculture Commissioner Charles Bronson. “I’m delighted that Sig, Johnathan and Andy are lending their status as internationally known fishing captains to help us raise public awareness of the important contributions that Florida’s fishermen make to our state and nation.”
The Web site also spotlights six Florida fishing communities: Sebastian, Cortez, Tarpon Springs, Destin/Apalachicola/St. Joe, Jacksonville/Fernandina/St. Augustine and Miami/Keys. A series of living history documentaries profiling the fishing communities is in the works.