Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, featuring information about the company, its products and its recipes, as well as access to English coupons and electronic newsletters.
The new site expands on the company’s outreach to the U.S. Hispanic population. Gorton’s has also been working with Sylvia Melendez-Klinger, licensed and registered dietician and founder of Hispanic Food Communications, to develop recipes with Latin flavor using Gorton’s products.
Several of the recipes featured on the new microsite were developed by Melendez-Klinger, including Tilapia with Garlic and Tomatillo Salsa, Mini Tostadas with Guacamole and Shrimp and Grilled Tilapia with Citrus Salsa.
“Weight-related health problems are on the rise in the Hispanic population,” said Melendez-Klinger. “Working seafood into your diet is a great way to get lean proteins and increase your intake of Omega-3, fatty acids that are essential for optimum health. Gorton’s has so many tasty products with healthy nutritional profiles, like All Natural Grilled Fillets, Grilled Shrimp and — one of my new favorites — Skillet Crisp Tilapia. There are so many delicious Latin-inspired dishes that can be made with these products and I’m so excited for the Hispanic community to visit Gorton’s new Hispanic microsite and try them out.”
