Phillips Foods has restructured management in its sales and marketing divisions, the Baltimore-based company announced on Saturday. The restructure is part of the company’s strategic growth initiative to expand into new market segments and seek new competitive advantages.
Brice Phillips has been selected as VP of retail and club sales. Phillips will lead initiatives for growth in Phillips retail and club store channels of business, seeking marketing expansion and market penetration opportunities for the Phillips Seafood Brand.
Donald Manning has been promoted to Northeast regional manager. Manning will be responsible for leading growth strategies within the Northeast region, managing broker and distributor networks within this region.
Caroline Tippett has been selected as VP of marketing and strategic development. Tippett will lead strategic analysis and development of multiple business channels, while integrating marketing campaigns to reach channel growth goals.
“To reach our strategic growth goals, we have restructured our sales and marketing teams to reposition our focus on market expansion and market development initiatives,” said Steve Phillips, the company’s president and CEO. “Our new sales and marketing team structure provides stronger customer service to our growing segments, a solid foundation to achieve our organizational goals and the opportunity to develop new strategies for further growth.”
