Seafood Scotland on Monday launched an export program to provide companies with the knowledge and support they require to develop or expand markets in France, Spain and Italy.
France-based seafood consultant Bruno Correard will compile quarterly market insight reports, including analysis of the political, economic and social factors affecting the seafood industry.
“These will help to identify changes in consumer behaviour, identify new trends and aid trade development for seafood companies. Bruno Correard is also available to provide support on the ground in these countries where needed,” said Seafood Scotland Marketing Manager Clare Dixon.
Correard “has a wealth of European and global seafood experience, from catching, right through to retail and food service. The market insight he provides will ensure that we remain market facing and able to maximise the value of Scottish seafood. With his extensive network of contacts, he is also able to identify new opportunities for Scottish seafood,” added said Seafood Scotland CEO Libby Woodhatch.
Additionally, Seafood Scotland is also working with Scottish Development International to explore global markets. “We are currently canvassing seafood companies, requesting information about the markets they export to and those they would like to develop,” said Claire. “This assessment will be used to identify future export growth opportunities as part of a wider push to develop the entire Scottish food and drink industry.”
